Panes

Under the chart, the dashboard breaks your traffic down pane by pane. Each shows its top values, and opens a full view with all of them.

A full view adds a trend for every row and a search, for when the top few aren’t enough, and nearly every value is also a filter. How a visitor’s country, network or device is worked out is here too, which matters for a visitor on a VPN or a desktop browser in a narrow window.

Reading a pane

Each pane lists its values, most first, each with its count: pageviews, unless the pane counts something else, such as visits, conversions or clicks. In a pane of tabs, click a tab to show it.

Click a value to filter the whole dashboard by it. Outbound clicks, downloads, search terms and the pages under Engagement are listed but aren’t filters. Hover over a row that names a page, a referrer, a link or a file for an arrow that opens it in a new tab.

Only values that are there are listed, with no row for none. A pageview with no campaign tag is in none of the Campaigns tabs, and one whose city couldn’t be worked out isn’t in Cities, so a pane’s counts can add up to fewer than the dashboard’s pageviews.

Under some filters a pane can’t be counted, and says so in place of its values: see Filters.

The panes

From the top of the dashboard down:

• Content drilldown: pageviews folder by folder. Click a folder to open it, or a page to filter by it. See Metrics.
• Pages: Top pages, Entry pages and Exit pages. See Metrics.
• Sources: Channels, Sources and Referrers, where visits came from, opening on Channels. See Sources and campaigns.
• Countries, Regions, Cities and Networks: where visitors were, and whose network they came through, below.
• Campaigns: Medium, Campaign, Content and Term, from the utm_ tags on your links. See Sources and campaigns.
• Goals: each goal’s conversions and conversion rate, when there are goals to show. See Goals.
• Properties: a pane for each custom property the site sends. See Custom properties.
• Hours: when your traffic comes, as a week of hours, or each day’s over a week or less, and not over a single day. See Metrics.
• Technology: Devices, Browsers and Operating systems, below.
• Links: Outbound clicks and File downloads. See Outbound links and downloads.
• Site search: what visitors searched the site for, when it counts its searches. See Site search.
• Engagement: time on page and scroll depth. See Engagement.

Speed, errors and bots aren’t panes. Each has a page of its own, reached from the Overview, Speed, Errors and Bots switch under the site’s name: see Page speed, Error pages and Bots.

Countries, regions, cities and networks

Where a visitor was, and the network they came through, are worked out from their IP address as each request arrives. The country, region, city and network are kept, and the address isn’t: see Privacy. It’s where the connection comes from, so a visitor using a VPN is placed where the VPN is, on its network, and where that is a hosting network, as most VPNs’ are, the visit is taken for a bot’s: see Bots.

• Countries are named in English, with their flags. Visits through Tor, which hides where its users are, are listed as Tor.
• Regions are the states, provinces and the like within a country, such as England or California. A region is filtered by its name, so regions of the same name in two countries filter as one.
• Networks are what connected the visitor to the internet: usually their internet provider or mobile network, sometimes a company’s or a university’s own. Each is named as the internet registries have it, such as British Telecommunications Limited, with its logo where there is one, or by its number, such as AS64496, where they give no name. A network is filtered by its number.

Devices

Each pageview is counted as Mobile, Tablet or Desktop. The browser’s user agent, the line describing itself that it sends with every request, decides first: an iPad, a Kindle Fire, or an Android device whose user agent does not say Mobile, is a tablet, and an iPhone, or anything whose user agent says Mobile, is a phone.

Otherwise the width of the window decides: narrower than 576 pixels is Mobile, narrower than 992 is Tablet, and 992 or wider is Desktop. So a desktop browser in a narrow window counts as a phone or a tablet, and an iPad asking for the desktop version of a site, which says it is a Mac, counts by its width. The width is used to decide, and isn’t kept.

Browsers

Each browser is named from its user agent, without its version.

• Browsers built on Chrome’s engine that name themselves, such as Edge, Opera, Samsung Internet and Vivaldi, are listed under their own names. One that sends Chrome’s user agent unchanged, as Brave does, is Chrome. Some, Vivaldi among them, name themselves only on some systems, and are Chrome on the rest.
• On an iPhone or an iPad every browser is Safari underneath, but Chrome, Firefox, Edge and Opera are listed as themselves.
• A page opened inside an app, such as a link tapped in a social app, is Chrome on Android, and usually Other on an iPhone.
• Other is any browser fivebar has no name for.

Operating systems

Named from the user agent too, without the version, so Windows 10 and 11 are both Windows.

• An iPhone is iOS and an iPad iPadOS, but an iPad asking for the desktop version of a site says it is a Mac, and is macOS.
• HarmonyOS and Amazon’s Fire OS are listed as themselves, though both say Android too.
• Every Linux, Ubuntu and Fedora among them, is Linux, and so is FreeBSD.
• Other is any system fivebar has no name for.

Full views

Every pane but Engagement’s graph and the Hours opens a page of its own with all its values: click the pane’s heading, or in a pane of tabs, the name of the tab you’re on. A pane with more values than it shows also ends in a link saying how many, such as See all 57 sources, or All 17 in this folder in the content drilldown.

A view has its own address, such as /example.com/countries, and keeps the dashboard’s dates and filters, so you can bookmark it or share it with anyone who can see the site. Change the dates or remove a filter and you stay on the view. The site’s name at the top leads back to the dashboard, as Back does. Every view can be read as JSON too: see Stats API.

What a full view shows

Under the title, a line says what the numbers are, such as 6,995 pageviews from 38 sources, 16 August to 14 September 2026. Then each value has a row, most first, with:

• its rank, and its name, with the icon or flag its pane gives it
• its trend, under Per day, Per week or Per month: a small bar for each day, week or month of the range, as the chart has, but never one for each hour. Each row is drawn to its own scale, so it shows the shape of that value’s traffic rather than how it compares with the rows around it. The day, week or month still being counted is lighter.
• its count, and its share of the total in the line above, as a bar and a percentage

Some views have other columns: entry and exit pages their visits, duration and bounce rate, goals their conversions and events, search terms the share of their searches that found nothing and the page each was searched from, when there’s more than one, time on page and scroll depth their readings and averages, the slowest pages how many of their loads were poor, and errors their status.

Click a row to filter the dashboard by it, as in its pane. In the content drilldown’s view, a folder opens in the view instead.

Searching and paging

Type in the search box above the rows to list only the values containing what you type, in any case. A country is found by its name or its two-letter code, so gb finds United Kingdom, a network by its name or its number, so telecom and as2856 both find BT, and a search term by its page too, so people finds the terms searched from /search/people. The matching letters are highlighted, and beside the box is how many values matched, such as 3 of 38 sources. In the content drilldown’s view, the search covers the folder that’s open.

A view lists 100 rows at a time, with Previous 100 and Next 100 below them. It pages as far as row 10,100: to find anything further down, search for it.

Moving between views

Beside the title are the views before and after it, in the dashboard’s order. A view that’s one of a pane’s tabs also links to the others, so Countries leads to Regions, Cities and Networks, and the content drilldown’s view links to the folders above the one that’s open. A custom property’s view, and the view of an event’s data, have no views before or after them.

With JavaScript on, a view opens in place of the dashboard, going back returns you to where you were on it, and the search updates as you type. Without JavaScript, every view is an ordinary page, and the Search button runs the search.