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AI-first web analytics: dashboards when you want to look, an AI agent when you want to know why.
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fiveb.ar/example.com

example.com 7 on the site now Last 30 days

goalSignup×deviceMobile×

Conversions: 94; ▼ 41%
Events: 101; ▼ 40%
Conversion rate: 1.7%; ▼ 1.2 pts

0 2 4 6

Since 9 Sept

29 Aug 5 Sept 12 Sept 19 Sept Today

Signups on phones

Signups on phones are down 41%. Why?

explain_changefivebar
get_site_speedfivebar
list_pull_requestsGitHub

/pricing got slow on 9 Sept, the day #412 shipped the new calculator. Taps there take 520 ms now, up from 180, and that's about 55 of the 66 missing signups.

Reply…fivebarGitHub

The questions a dashboard can't answer

Your AI reads fivebar next to your code, existing tooling & team's chat

shop

> Purchases on Safari fell yesterday. Find out why and fix it.

fivebar · explain_change (goal Purchase, yesterday)

Safari: 3 purchases, from 41 the day before. No other browser, source or country moved.

Sentry · search_issues (first seen in the last day)

ReferenceError: Can't find variable: requestIdleCallback
PaymentForm.tsx:88 · Safari only · 1,204 events since 16:02

Update(src/checkout/PaymentForm.tsx)

88 - requestIdleCallback(loadWallets)88 + (window.requestIdleCallback ?? setTimeout)(loadWallets)

GitHub · create_pull_request

#433 Fall back where Safari has no requestIdleCallback

Safari has no requestIdleCallback, so since yesterday's 16:02 deploy its pay buttons never drew: about 38 lost purchases. #433 falls back to setTimeout.

Find the bug behind a fall

With Sentry, it ties a fall in sales to the error behind it, and fixes it.

fivebarSentryGitHubin a terminal

Example Co# general# growth# support# releases

# growthMondays at 8:00

BriefingApp8:00

Last week on example.com
7,140 visits, up 83%. Nearly all of the rise is a Substack post linking the pricing guide on Tuesday: 3,100 visits and 41 signups.

Needs a look
Two pages answer 404 to links from other sites, 320 visits in all, most of them to /old-pricing.

J2 repliesLast reply 8:15

Jo8:14

@Briefing file the 404s

BriefingApp8:15

Filed in Linear, each with its visits and the sites linking to it:

GRO-88 Redirect /old-pricing

GRO-89 Redirect /blog/launch-week

Message #growth

A briefing your team reads

Each Monday in Slack: what moved, why, and what needs fixing, filed in Linear when someone asks.

fivebarSlackLinearon a schedule

example-site

contentguidesbilling.mdgetting-started.mdinvoices.mdMrefunds.mdMteam-seats.mdMsrcpublic

team-seats.mdrefunds.md

## How seats are billed Each seat is billed from the day it's added, and stops at the end of the month it's removed in. ### A worked example Sam's team has 4 seats and adds a fifth on 16 March. The fifth is billed from 16 March to the end of the month. From 1 April, all five are billed for each whole month. ## Removing a seat

AgentNew chat

Which guides turn readers into signups? Make the rest more like them.

Called get_site_breakdown · fivebar · entry pages, goal Signup

Called get_site_breakdown · fivebar · scroll depth, /guides/

The ones with a worked example: they convert at 4.1%, against 1.2% for the rest, and are read to the end twice as often.

Called search_conversations · Intercom · billing questions

I've drafted one for the three without, each answering what your customers ask most about it in Intercom.

team-seats.md+6refunds.md+8invoices.md+7

Reject allAccept all

Ask a follow-upfivebarIntercom

Do more of what works

In your editor, it finds what your best pages share, and brings the rest up to it, from what your customers ask.

fivebarIntercomin your editor, beside your code

Launch day

How's the launch going? Visits and money.

Used fivebar and Stripe

4,212 visits today, 9 in 10 from Hacker News, and 312 on the site now.

Stripe has 38 new Pro subscriptions today, against 7 a day last week. 29 of them came between 2 and 5pm, the three hours Hacker News sent the most visits.

Reply…

Visits, then revenue

With Stripe, it sets a launch's visits beside the day's new subscriptions: days and pages, never people.

fivebarStripeon your phone

New chatRecentsAI crawlersLaunch daySignups on phones

AI crawlers

Which AI crawlers are worth letting in? Block any that send us nothing.

Crawler requestsCloudflare
get_site_breakdownfivebar
Block ruleCloudflare

Crawler	Pages	Visits back
GPTBot	41,200	612
ClaudeBot	18,900	214
PerplexityBot	6,300	301
DataHarvester	12,400	0

Last month, Perplexity gave the most back: a visit for every 21 pages it took. DataHarvester sent nothing, so I've blocked it in Cloudflare.

Reply…fivebarCloudflare

Weigh what AI crawlers take

With Cloudflare, it sets the pages each AI crawler takes beside the visits its assistant sends back.

fivebarCloudflarein a chat app

Installed by your agent. Checked by fivebar

Paste one line into Claude Code, Cursor or Codex. It finds the layout every page shares, adds the tag, asks fivebar whether it's counting, and sorts out your Content Security Policy if it isn't.

Paste into your coding agent

Add fivebar analytics to this site, following https://fiveb.ar/docs/coding-assistants.md

fivebarget_site_setupexample.com
Editsrc/layouts/Base.astro+1
fivebarcheck_installexample.comBlocked by CSP
Editpublic/_headersfiveb.ar in script-src and connect-src
fivebarcheck_installexample.comWorking

Done. Your Content Security Policy was blocking the script, so I've added fiveb.ar to it. fivebar says it's counting.

Rather do it yourself? It's one script tag.

A dashboard worth opening

Everything your AI reads, drawn for people, beside how it looked last time

fiveb.ar/example.com

example.com 7 on the site now Last 30 days

Pageviews: 30,687; ▲ 12%
Visits: 12,577; ▲ 9%
Visitors: 9,600; ▲ 11%
Bounce rate: 41%; ▼ 3 pts
Visit duration: 2m 34s; ▲ 6%

0% 25% 75% 100% 3s 10s 30s 3m 10m Avg 52s Avg 48% SkimmedRead closely Left earlyStayed near the top Time on pageScroll depth

/ /blog/cookieless-by-design3m 10s on screen, 76% of the way down /docs/getting-started /blog/ /pricing /docs/api /blog/tally-marks /about /changelog /docs/privacy /contact /terms

Goals

Name what counts, and see which visits got there.

Filters

Click anything. Then something else.

Slow pages

Timed in your visitors' own browsers, not a lab.

Respectful to your visitors, still useful to you

No cookies, and nothing left on anyone's device. Each visitor is a one-way hash, salted with a secret that's thrown away at midnight, so there's nothing personal for fivebar to keep or for an app to read.

Apps you connect can read your sites' figures and nothing else, and you can disconnect them from Settings at any time.

IP addressBrowserToday's salt

One-way hasha41e 9f2c 07d1 5b3e

Counted once today

Midnight

~~Today's salt~~ overwritten. Yesterday's hashes can never be made again.