# Page goals

A page goal counts the visits that reach a page, such as the one after a form is sent. It’s a path typed into the site’s settings.

A page goal is a path typed into the site’s settings. Every visit that reaches a page matching it counts as a conversion, with nothing to change on the site itself.

## Adding one

In the site’s settings, under Goals, choose **+ Add a page goal**. Type the page’s path, starting with `/`, give it a name if you like, such as Signed up, and press **Add**. A site can have up to 20.

A page goal counts from the moment it’s added, as earlier visits can’t be counted again. An app [connected over MCP](https://fiveb.ar/docs/mcp.md#changing-settings) can add one too, if you let it change settings.

## Paths and patterns

A path matches the whole of a page’s path, without its query string. `*` stands for anything, slashes included, or for nothing at all:

| Page goal | Counts | Doesn’t count |
| --- | --- | --- |
| `/thanks` | `/thanks` | `/thanks/`, `/thanks/order` |
| `/thanks/*` | `/thanks/`, `/thanks/order/42` | `/thanks` |
| `/*/welcome` | `/en/welcome`, `/shop/en/welcome` | `/welcome` |

On a page with [`data-path`](https://fiveb.ar/docs/script-attributes.md#data-path), match the path it’s counted under.

## Hiding and removing

Hide a page goal under Goals in the site’s settings and it leaves the dashboard but keeps being counted, ready to show again. Remove it and everything it counted is deleted.

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